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- LIFE Insurance
- Disability Income
- Long-term Care
- Fixed Annuities
- Advance Market
Life Insurance
There Are Two Basic Types of Life Insurance:
Term Life Insurance is the most basic type and is designed to provide coverage for a specified period of time, usually 10 to 30 years, in exchange for a monthly premium (payment). This type of insurance is usually the most affordable option for individuals under the age of 50.
Permanent life Insurance lasts for the insured person’s entire life, as long as premiums are paid. Permanent policies combine a death benefit with a savings account. The cash value that accumulates with this type insurance can later be withdrawn or taken out as a loan against the policy.
Specialty Life Insurance Plans:
Linked (or Combination) Life & Long-Term Care Insurance provides two forms of valuable protection in one policy. Some plans offer recurring premiums while others require a large single premium. Like all life insurance policies, they pay a death benefit to your beneficiaries. However, what sets them apart is the ability to deduct from your death benefit the amount you may need to pay for long-term care costs. Some permanent life insurance plans will allow you to purchase an optional rider for long-term care coverage.
Final Expense Insurance is a small life insurance policy designed to cover the immediate costs associated with a death, such as burial, cremation, casket, funeral service, headstone, burial plot, etc. Funeral costs, on average, range from $7,000 – $10,000. Though most people don’t like to talk about end-of-life issues, they also don’t want to place this financial burden on their loved ones.
Our Final Expense Carriers:
- American General (AIG)
- Gerber Life
The Life Insurance Carriers We Represent





























Disability Income
Basic DI Concepts Explained
This benefit is added by a rider to individual policies; it helps the benefit amount keep up with inflation, while on claim. It adjusts the benefit amount at the end of the first year of claim and each year thereafter (with most carriers). Typically, the amount of increase is tied to the consumer price index in some way (e.g. CPI-U) and has a cap (e.g. 3% or 6%).
The increase can be simple or compound depending upon the carrier, and some carriers have a “catch-up” feature for those years in which inflation exceeds the cap. When trying to keep the premium amount down, this is typically one of the first riders to be dropped, but the younger the client, the more one should consider adding this rider.
How the occupation of the client is defined is one of the most important policy differentiators. In general, if we can get it, we want to the client to be able to receive benefits if he or she is unable to perform his or her occupation, but that does not mean that the strongest (and most expensive) necessarily makes sense for everyone.
In the private insurance market, there are basically four definitions of disability, described here from strongest to weakest:
- 1.Own Occupation or Regular Occupation (sometimes True Own Occupation): The inability to perform the substantial and material duties of your occupation — this definition would allow the client to work in another occupation and still collect all of his or her benefit, regardless of how much he or she might earn in the new occupation, if disabled from his original occupation. This feature is very popular with physicians, dentists and attorneys. In theory, a surgeon could continue to collect his $20,000 of monthly benefit, for example) and could make a million dollars a year as an insurance agent.
- 2.Transitional Own Occupation: This definition is similar to the own occupation, and differs only if the client chooses to work in a different occupation. In that circumstance, the carrier will compare the new income of the client in combination with their benefit amount with their pre-disability earnings. If the new income and benefit amount are less than the pre-disability earnings, the client will continue to receive the full benefit (same as the true own occupation definition). However, if the new income and the benefit combined exceed the pre-disability earnings, then the carrier will reduce dollar for dollar the benefit amount (one carrier has a floor of 25% of the benefit in this type of scenario). Since this makes the client whole even if working in another occupation, it is popular with physicians and dentists.
- 3.Own Occupation and Not Working (or not engaged): The inability to perform the substantial and material duties of your occupation and not working. The “and not working” is what differentiates this from the true own occupation definition. For most occupations, this definition is what we recommend, if we can get it. Most clients who return to work after being disabled return to their same pre-disability profession — this is particularly true for executives and small-business owners. It is rare even for physicians to work in different occupations after being disabled from their own. The key here is that clients are protected in their occupation as long as they do not choose to work in a different occupation—and the carrier cannot force them into a different occupation.
- 4.Any Occupation: Often this definition comes with language that relates the definition of disability to the client’s level of training and experience. With some occupations or health conditions, however, it is the best that can be offered.
Usually this feature is added by rider. It allows the insured to collect benefits while partially disabled and working. The amount of benefit paid is proportional to the loss of income. For example, a 40% loss of income would result in receiving 40% of the benefit. Strong versions of this benefit potentially pay in the event of recovery from total disability as well in the event of a slowly developing disability, for example Parkinson’s or multiple sclerosis.
The definition usually reads something like: “Due to injury or sickness, the insured is unable to perform one or more of the substantial or material duties of their occupation, is working, and is suffering a loss of income of at least 20%.” If the insured has a loss of income of 75% or 80% depending upon the carrier, the insured is deemed totally disabled and receives full benefit. Residual is one of the most important features of a disability policy since many claims become residual if it is available.
This rider goes by a wide variety of names in the industry. The basic idea is the risk for a portion of the monthly benefit is shared by the carrier and the Federal and State Governments. The base policy benefit pays regardless of other benefits received, in particular Social Security disability benefits or Workers’ Compensation. However, the benefit amount that is offset is reduced when such benefits are received. The maximum benefit that can be offset varies by carrier, ranging from about $1,200 to $2,000 a month.
The advantage of offsetting is that the premium is lower than for the base policy benefit, and for some occupations, the carriers require an offset to obtain the maximum coverage. We typically do not recommend offsetting for those who can obtain the maximum benefit without the offset. Again, we generally want to get the client as much benefit as possible.
What Is Disability Income Insurance?
How long could you go without a paycheck?
- Workers’ Compensation only pays if injured on the job (only 5% of disabling illnesses and accidents are work-related).
- 65% of all Social Security disability claims are denied.
- Employer-Paid DI coverage typically covers 60% or less of an employee’s salary; if the employee needs to use this benefit, it will be taxed. Note: This benefit is NOT taxable if coverage is purchased by the individual.
- DI coverage provides a bridge until you’re back on your feet by covering a portion of your income in the event of a total disability. You can focus on getting better, not worrying about paying the bills.
Importance of DI
Things to Consider...
Long-Term Care Coverage
GENERIC & CARRIER BROKER RESOURCES
Nationwide’s CareMatters LTC Plan Producer Presentation
THE INS AND OUTS OF LTCI PROCESSING
TRAINING, TAX ADVANTAGES, AND LIABILITY:
- The majority of states now require LTCi-specific Continuing Education credit or Long Term Care Partnership Training.
- LTCi offers potential tax advantages to the business market and individuals.
- A potential liability may exist if an agent fails to offer Long Term Care insurance for protection of a client’s assets and financial plan.
Marshall’s LTC Screening Questions
Additional suggestions:
- If the client’s responses reveal any concerns, consult the carrier’s UW guide(s).
- Do a prescreen inquiry to the individual carrier via email to get in writing a preliminary indication of the client’s insurability/likely rating. Submit a copy of the carrier’s response with the application.
- Include a cover letter with every application. Underwriters state that only one out of 50 applications has a cover letter and it can often tip the scales from a decline to an offer. A good cover letter helps personalize the application and should include any positive lifestyle activities, i.e. “Jane is a business owner, active at her church, likes to garden, travels, plays in the local chess club, works out at the gym, spends time with her grandchildren…”
LTC PARTNERSHIP TRAINING
- Anyone who sells, solicits, or negotiates Long-Term Care Partnership policies must complete an initial 8-hour LTC Partnership CE course, and then a 4-hour LTC Partnership Review CE every 2 years thereafter.
- The requirement for Partnership CE is different from general CE. It does not coordinate with your birthday, rather, once you complete your initial 8 hours, you must complete a 4-hour review within the next 2 years to remain current.
- For example, if you completed your initial 8-hour LTC Partnership on August 11, 2017, you will need to complete your 4-hour LTC Partnership review by August 11, 2019, to remain compliant.
Companies We Represent
LONG TERM CARE
LTC HYBRID
LTC Consumer Resources
Long-Term Care Insurance Resources
- What You Need to Know About Long-Term Care Insurance
- 2022 Medicare-and-You
- Last Wishes Guide (Gerber)
- Long-Term Care Buyer’s Guide (NAIC)
- Step by Step, A Guide to Receiving LTC (OneAmerica)
- Long term care insurance quote request form
- Linked Benefit Quote Request Form
- Medical History Form
- Starting the Conversation: Extended Care Planning
- LTCi Coverage Waiver
- Types of Long Term Care
- Types of Long Term Care
- Agent’s Intro and Training Guide for LTCi
- Hybrids Have Their Advantages
- Hybrid Annuities Have Their Advantages
- Effective Advisor Process for Leveraging LTCi for Your Clients
- Multi-Life At A Glance
- 2024 Tax Advantages of LTC
Companies We Represent
LONG TERM CARE
LTC HYBRID
Fixed Annuities
An annuity is a long-term, tax-deferred* insurance contract or investment designed for retirement. It allows you to create a fixed or variable stream of income during your retirement through a process called annuitization.
Money invested in an annuity can grow tax-deferred*. When the money is withdrawn, only the investment earnings are taxed, not the amount of money invested (unless the annuity was created with qualified money).
An investor can purchase an annuity with a lump sum or monthly payments. The money is invested for a future date, when the money can be taken by the investor either monthly, quarterly, annually or in a lump sum. That money can also be guaranteed for a specific period or for a lifetime.
There are two basic types of annuities: deferred and immediate.
- With a deferred annuity, your money is invested for a period of time until you are ready to begin taking withdrawals, typically in retirement.
- If you opt for an immediate annuity, you begin to receive payments soon after you make your initial investment.
ANNUITY TERMS
Accumulation phase: The period of time when the owner builds cash value in an annuity.
Annuitant: The annuitant is the person on whose life Annuity Payments are based. Often, the annuitant is also the person who receives the benefits of the annuity..
Beneficiary: The person having the right to receive the death proceeds payable upon the death of the contract owner during the accumulation phase, and the person having the right to receive benefits upon the death of the annuitant during the annuity phase.
Deferred annuity: This annuity, which can be variable or fixed, delays payments until the owner elects to receive them. All or a portion of the payments are taxed upon withdrawal.
Distribution phase: The period of time when the owner takes money out of an annuity, either through withdrawals from the contracts or through Annuitization, which converts the cash value into a stream of payments
Fixed annuity: An annuity in which the accumulation results from fixed interest credits at declared rates.
Flexible premium annuity: A type of deferred annuity that permits flexible premium payments after the initial payment.
Immediate annuity: This annuity begins making payments to the owner as soon as the contract starts and has no accumulation phase.
Joint and survivor: An annuity with two or more annuitants in which payments continue as long as one of the annuitants is alive.
Life, with period certain: An annuity in which the owner receives a certain number of payments whether the annuitant lives as long as the scheduled payments or not. So if the period of payments is scheduled for 25 years and the annuitant dies after 15 years, a beneficiary will receive the final 10 years of payments.
Period certain: An annuity that provides payments for a predetermined period of time.
Single (straight) life: An annuity that pays the owner as long as annuitant lives.
Variable annuity: A deferred annuity contract that allows the contract owner to select the investment funds and assume the investment risk.
There are two main classes of annuities:
FIXED ANNUITY: These annuities have no exposure to market risk. This means money can grow every year, without the fear of market loss. FIXED INDEXED ANNUITY: These annuities are designed for clients seeking growth of their retirement assets plus the protection of guarantees.
VARIABLE ANNUITY: It allows you to control how the money in the annuity is invested, such as mutual funds. But the payout amount will change with the performance of the investments. The U.S. Securities and Exchange Commission regulates variable annuities.
An Annuity is a unique financial product that provides tax deferral of interest and capital gains and the option of a guaranteed monthly income which you cannot outlive.
Accumulation Period
During the accumulation period of an annuity, all premium payments are invested in a fixed account, also known as a guaranteed account. Your principal and the interest rate are guaranteed by the company. Interest rates are usually guaranteed for one year, however some guaranteed annuity rates are available for longer durations.
Distribution Period
During retirement, funds can be withdrawn from the contract and the owner has several options from which to choose. Withdrawals may be made at any time from the contract, prior to retirement as well, usually with a minimum dollar amount at the option of the owner.
Systematic Withdrawal Plan enables the owner to pre-authorized periodic withdrawals. The owners of the contract instruct the company to withdraw a percentage or a level dollar amount from the contract on a monthly, quarterly, semiannual, or annual basis. Checks are sent directly to the owner or can be deposited directly into the owner’s checking account.
Fixed Account
The owner of the contract may transfer all or part of the value of the contract to the fixed account, sometimes called the guaranteed account, and elect to annuitize those funds. In essence, the owner of the contract for a fixed dollar amount purchases a monthly income which will be paid to him/her until death.
For instance, a 68 year old male could receive a monthly income which would be payable to himself as long as he is alive, or to his beneficiary should he die within the first 10 years. This option is known as “Life Annuity with Payments for a Guaranteed Period”, in this case the guaranteed period is ten years.
Contracts, when issued, include a “payout table” stating the minimum payout guaranteed by the company based on age and sex (according to state law). When the contract is annuitized, the payout will be based on the higher value of the guaranteed amount stated in the table or the current values used at that time.
In this example according to the payout table, for every $1,000 which is annuitized under the “Life Annuity with Payments Guaranteed for 10 Years Option,” the monthly payout would be $5.68. This is what was guaranteed at the time the contract was issued, however the current payout rate which the company is using is $7.93. All payout rates are expressed as dollars per period (monthly, quarterly, semi-annually, annually) per $1,000 dollars.
Therefore if this individual elected to annuitize $30,000 under this option his monthly payout would be $237.90 per month. This dollar amount is guaranteed to be paid to him as long as he is alive. Should death occur in the first ten years, his beneficiary would receive the difference between 10 years of monthly income and the amount he actually received.
Accumulation Phase: The period of time when the owner builds cash value in an annuity.
Annuitant: The annuitant is the person on whose life Annuity Payments are based. Often, the annuitant is also the person who receives the benefits of the annuity.
Base Interest Rate: The Base Rate is the Current Rate less the Bonus Rate, if any. In many cases, the Base Rate and the Current Rate are the same.
Beneficiary: The person having the right to receive the death proceeds payable upon the death of the contract owner during the accumulation phase, and the person having the right to receive benefits upon the death of the annuitant during the annuity phase.
Cap: The Maximum interest rate that can be credited to your equity index annuity policy in a policy year or over the term of the policy.
Compounding of Gains: Interest that is credited to your policy is added to your principal as well as interest credited in prior policy years. Some companies do not compound the gains credited to equity index policies from prior years. This dramatically reduces the overall rate of return earned by your money.
Current Interest Rate: This is the interest rate that an annuity is paying, the sum of the base rate, if any, and the bonus rate, if any. The current rate is set by the insurance company at the time of issue and is guaranteed for specific length of time.
Deferred Annuity: This annuity, which can be variable or fixed, delays payments until the owner elects to receive them. All or a portion of the payments are taxed upon withdrawal.
Distribution Phase: The period of time when the owner takes money out of an annuity, either through withdrawals from the contracts or through Annuitization, which converts the cash value into a stream of payments
Fixed Annuity: An annuity in which the accumulation results from fixed interest credits at declared rates.
Flexible Premium Annuity: A type of deferred annuity that permits flexible premium payments after the initial payment.
Floor: The minimum interest rate that can be credited to your policy equity index annuity in a year or over the term of your contract.
Immediate Annuity: This annuity begins making payments to the owner as soon as the contract starts and has no accumulation phase.
Joint and Survivor: An annuity with two or more annuitants in which payments continue as long as one of the annuitants is alive.
Life, with Period Certain: An annuity in which the owner receives a certain number of payments whether the annuitant lives as long as the scheduled payments or not. So if the period of payments is scheduled for 25 years and the annuitant dies after 15 years, a beneficiary will receive the final 10 years of payments.
Old Money Rates or Renewal Rates: The Old Money Rate is the rate declared by the company after the initial rate guarantee.
After the initial interest rate guarantee, the company decides what the interest rate will be for the following policy year. This rate is based on the company’s original investment portfolio and how the company designed the product.
For example, if the annuity policy at the time of issue paid a “current rate” of 7.50%, which was guaranteed for one year, and had a “base rate” of 6.50%, the company could declare a new interest rate for the second policy year of 6.0%. Each policy year thereafter the company would declare a new interest rate for that policy year.
Participation Index Rate: The amount of the percentage change (which is set by the company) used to determine the amount to be credited to your policy for that year. If the Participation Index Rate was 90% and the percentage change of the S&P 500 Index was 10%, then the 10% change would be multiplied by the Participation Index Rate of 90%, resulting in an Interest Rate of 9.0% being credited to your policy for that term.
Percentage Change: The change in the S&P 500 Index from the beginning of the term to the end of the term expressed as a percentage. The term could be one policy year, 5 policy years or 7 policy years, etc. If the S&P 500 was 500 at the beginning of the policy year and closed at 550 at the end of the policy year, there would have been a 10% increase in the S&P 500 Index. In years where the S&P 500 Index is negative, the percentage credited to your policy is (0). In this case, there would be no change in your policy value.
Premium Bonus: Additional money that is credited to the accumulation account of an annuity policy under certain conditions. First, the amount of money credited to the policy is calculated as a percentage of your initial premium. Secondly, the money credited to your accumulation account “vests” in your policy after a certain number of years.
For example, if your initial premium is $10,000 and the policy pays a 4.0% premium bonus and vest in years 6 through 9, your policy is credited with $400. The $400 earns interest as if it were your original premium, however if you surrender your policy during the first 5 years, you DO NOT receive the Premium Bonus and the interest it earns. During year 6, 7, 8, and 9, you “vest into” 25% of the Premium Bonus and its earned interest each year.
Rollover: The transferring of funds accumulated within an employer-sponsor retirement plan to another employer-sponsored retirement plan or IRA.
Section 1035(a) Exchange: The tax-free exchange of one nonqualified annuity contract or life insurance policy for another with a different company. For example, the transfer of a life to life; life to annuity; annuity to annuity policy. Partial transfers are also permitted.
Serial Issue: A number of annuity contracts, issued by the same company within a twelve month period to the same owner.
Settlement Options: The methods by which the insurer may pay annuity or life insurance policy proceeds to the annuitant, contract owner, policy owner or beneficiary.
Single (straight) Life: An annuity that pays the owner as long as annuitant lives.
Transfer: The direct transfer of funds from one financial institution to another financial institution for the benefit an individual. For example, the transfer of IRA funds from a bank to an insurance company. The check issued to the insurance company is for “the benefit of James Jones.” The direct transfer avoids the 20% withholding since the check is issued to an institution “for the benefit of James Jones” and is not paid directly to James Jones.
Variable Annuity: A deferred annuity contract that allows the contract owner to select the investment funds and assume the investment risk.
CARRIER RESOURCES
Some of Our Carriers

LTC Consumer Resources
Long-Term Care Insurance Resources
- What You Need to Know About Long-Term Care Insurance
- 2022 Medicare-and-You
- Last Wishes Guide (Gerber)
- Long-Term Care Buyer’s Guide (NAIC)
- Step by Step, A Guide to Receiving LTC (OneAmerica)
- Long term care insurance quote request form
- Linked Benefit Quote Request Form
- Medical History Form
- Starting the Conversation: Extended Care Planning
- LTCi Coverage Waiver
- Types of Long Term Care
- Types of Long Term Care
- Agent’s Intro and Training Guide for LTCi
- Hybrids Have Their Advantages
- Hybrid Annuities Have Their Advantages
- Effective Advisor Process for Leveraging LTCi for Your Clients
- Multi-Life At A Glance
- 2024 Tax Advantages of LTC
Companies We Represent
LONG TERM CARE
LTC HYBRID
LTC Consumer Resources
Long-Term Care Insurance Resources
- What You Need to Know About Long-Term Care Insurance
- 2022 Medicare-and-You
- Last Wishes Guide (Gerber)
- Long-Term Care Buyer’s Guide (NAIC)
- Step by Step, A Guide to Receiving LTC (OneAmerica)
- Long term care insurance quote request form
- Linked Benefit Quote Request Form
- Medical History Form
- Starting the Conversation: Extended Care Planning
- LTCi Coverage Waiver
- Types of Long Term Care
- Types of Long Term Care
- Agent’s Intro and Training Guide for LTCi
- Hybrids Have Their Advantages
- Hybrid Annuities Have Their Advantages
- Effective Advisor Process for Leveraging LTCi for Your Clients
- Multi-Life At A Glance
- 2024 Tax Advantages of LTC
Companies We Represent
LONG TERM CARE
LTC HYBRID
Advanced Markets & Business Insurance Resources
TARGET MARKET
- Owners of small to medium-sized businesses with business continuation needs
- Business owners who want to recruit, retain, and reward key employees
- Businesses that may lose key employees if supplemental executive benefits are not offered
- Business owners with the desire to increase productivity and profits
- Individuals concerned with retirement accumulation/distribution, estate planning, charitable giving, etc.
SALES STRATEGIES
- Deferred Compensation Plan – deferral of current salary or bonuses on a pre-tax basis
- Bonus Deferral Match – deferral of bonuses with an employer match
- Supplemental Executive Retirement Plan (SERP) – employer agrees to pay select key employees a specified income for a specified time with no employee deferral
- Split-Dollar – death benefit Option C gives business recovery of premiums paid, allowing for the employee’s beneficiary to receive the full policy face amount if desired
- Section 162 Bonus – bonus made to select executives to buy life insurance
- Key Person Indemnity – life insurance owned by and payable to the business to indemnify it upon the death of a key person
- Buy-Sell Agreement Funding – life insurance used to fund a buy-sell agreement
Click on the Topic of Interest
Succession Planning
- GP-Business Succession Planning
- GP-Benefit and Succession Planning for Businesses
- GP-Exit Solution for Business Owners
- Allianz: Business Succession Planning
- Pru: Comparison of Business Entities
- Pru: Financial UW Tips for Business Owners
- Principal: Sec 101(j) Notice & Consent
- JH: Business Succession Planning
Buy-Sell Agreements
Business Concepts Illustrated
- Buy/Sell: Stock Redemption Agreement
- Buy/Sell: Stock Redemption Agreement: Basis Implications
- Buy/Sell: Wait and See Buy-Sell Agreement
- Buy/Sell: Cross Purchase Agreement
- Buy/Sell: Cross Purchase Agreement: Basis Implications
- Buy/Sell: Cross Purchase Agreement using Escrow Agent
- Transfer for Value Rule
- Disability Buy Out Stock Redemption Agreement
- Disability Buy-out Cross Purchase Agreement
- Split Dollar Funding of Cross Purchase Agreement
- Split Dollar (Non-Equity Collateral Assignment) with Irrevocable Life Insurance Trust
- Split Dollar – Economic Benefit Regime – Employer Pay All
- Deferred Compensation Opportunities
- Executive Bonus Plan
- Restricted Executive Bonus Plan